Uncle Dough


Project Overview
Uncle Dough isn’t here to look like the bakery everyone expects. Bread here feels like a friend – honest, warm, and full of quirks. Every loaf is long-fermented, slow-crafted, and born with its own character: bold, thoughtful, energetic, dramatic, cheerful, quirky and lovable. The visual identity follows the same spirit. Rough around the edges, a little raw, a little bold – never polished just to blend in. Imperfect textures, unexpected colors, and a handmade energy echo the way real fermentation behaves: alive, unpredictable, full of charm. This is bread with attitude. A brand with crust and character.
Category
Branding
Sector
Food & Beverages
Year
2025
Project Overview
Uncle Dough isn’t here to look like the bakery everyone expects. Bread here feels like a friend – honest, warm, and full of quirks. Every loaf is long-fermented, slow-crafted, and born with its own character: bold, thoughtful, energetic, dramatic, cheerful, quirky and lovable. The visual identity follows the same spirit. Rough around the edges, a little raw, a little bold – never polished just to blend in. Imperfect textures, unexpected colors, and a handmade energy echo the way real fermentation behaves: alive, unpredictable, full of charm. This is bread with attitude. A brand with crust and character.
Category
Branding
Sector
Food & Beverages
Year
2025


















