[maere]

White branded cap with turquoise logo placed on fresh lemons in a red bowl
White branded cap with turquoise logo placed on fresh lemons in a red bowl

Project Overview

Fairy tales tell us more than we realise when we first read them. Their language is simple, but not sober. It is not realistic, but neither is it unrealistic. The publication deals with how fairy tales not only reflect values and desires, but also express the challenges and conflicts of a time. The project encourages us not only to consume fairy tales, but also to engage with their messages. It is divided into two parts: ‘Understanding’ and ‘Questioning’. The first part offers a factual introduction and a sound basic understanding of fairy tales. The second part deals with fairy tales from a socially critical perspective and encourages reflection.

Category

Editorial Design

Sector

Culture & Education

Collaboration

Andromachi Theodoridou, Sarah Traub

Year

2024/25

Project Overview

Fairy tales tell us more than we realise when we first read them. Their language is simple, but not sober. It is not realistic, but neither is it unrealistic. The publication deals with how fairy tales not only reflect values and desires, but also express the challenges and conflicts of a time. The project encourages us not only to consume fairy tales, but also to engage with their messages. It is divided into two parts: ‘Understanding’ and ‘Questioning’. The first part offers a factual introduction and a sound basic understanding of fairy tales. The second part deals with fairy tales from a socially critical perspective and encourages reflection.

Category

Editorial Design

Sector

Culture & Education

Collaboration

Andromachi Theodoridou, Sarah Traub

Year

2024/25

A person holds an open book featuring black and white illustrations, exemplifying editorial design and visual identity in a purpose-driven branding context, against the backdrop of an award display in Germany.
A person holds an open book featuring black and white illustrations, exemplifying editorial design and visual identity in a purpose-driven branding context, against the backdrop of an award display in Germany.
An open book on a black background showcases editorial design with light blue pages featuring a detailed table layout, and contrasting pages in black and white highlighting bold typography, exemplifying visual identity design and storytelling through design.
An open book on a black background showcases editorial design with light blue pages featuring a detailed table layout, and contrasting pages in black and white highlighting bold typography, exemplifying visual identity design and storytelling through design.