The publication deals with how fairy tales not only reflect values and desires, but also express the challenges and conflicts of a time. The project encourages us not only to consume fairy tales, but also to engage with their messages. maere is built around the intersection of storytelling and visual craft and required a design system that could carry complex ideas with clarity, elegance and a typographic framework that serves the content without overshadowing it. It is divided into two parts: ‘Understanding’ and ‘Questioning’. The first part offers a factual introduction and a sound basic understanding of fairy tales. The second part deals with fairy tales from a socially critical perspective and encourages reflection. The editorial design approach was grounded in considered typography, deliberate grid structures and a visual rhythm that guides the reader through the material. Print production oversight was included as part of the project, ensuring the final physical publication matched the design intent in paper stock, binding and finish.