forma is an interior and furniture studio dedicated to the intersection of clean geometry and emotional atmosphere. The challenge was to create a visual identity that reflects the brand’s philosophy: seeing furniture not just as functional items, but as artistic expressions that shape a space. The brand needed to appeal to a design-savvy audience that values both architectural precision and creative soul. The visual strategy centers on the interplay between bold structural elements and ethereal lightness. We utilized an ultra-bold, geometric typeface for the wordmark to mirror the physical presence of furniture, contrasted by a minimalist, fluid monogram that represents atmospheric flow. The digital and editorial layouts prioritize a rigorous grid system with expansive negative space, allowing the photography of materials, light, and shadow to breathe. By merging functional typography with an avant-garde editorial feel, the identity positions the studio as a curator of both physical objects and intangible moods.