We started with strategy and from there, everything followed: warm tones, organic shapes, playful type, a custom wordmark and a character with enough personality to live across every touchpoint. Social media templates that capture the genuine energy of the courses, so you don’t have to start from scratch every time. And a website with a streamlined booking process that makes you feel welcome before you've read a single line. As a result, Janina now has a brand identity and website that works for her, leaving her with more time for what she truly enjoys: working with parents and children. Same business. Completely different first impression.