maere
Fairy tales tell us more than we realise when we first read them. Their language is simple, but not sober. It is not realistic, but neither is it unrealistic. [Christa Horvat] [maere] deals with how fairy tales not only reflect values and desires, but also express the challenges and conflicts of a time. The project encourages people not only to consume fairy tales, but also to engage with their messages. It is divided into two parts: „Understanding" and „Questioning". The first part offers a factual introduction and a sound basic understanding of fairy tales. The second part deals with fairy tales from a socially critical perspective and encourages reflection. A website that makes fairy tales accessible in an interactive way serves as a digital extension. Users can read fairy tale texts and grasp their symbolic meaning or simply enjoy them. The website and a folding poster complement the publication and place it in a modern context. The project combines scientific analysis with creative implementation and offers an interactive, visually appealing format for imparting knowledge. It thus enables new approaches to the interpretation of classic narratives and their influence on our society.
Year
2024/25
Client
Bachelor Thesis
Category
Editorial Design
Collaboration
Andromachi Theodoridou, Sarah Traub
Fermentation is not only the preparation of food, but also a metaphor for social change. But it is also activism that develops a deeper connection to communities and cultivates new forms of expression and collaboration. An important topic for the study of social and cultural change. The result is a risograph poster and a booklet.















